Christie's Place
Overview
Strengthening the Health and Resilience of WOMEN, CHILDREN and FAMILIES Impacted by HIV/AIDS. Because HIV/AIDS affects everyone, Christie’s Place is dedicated to fulfilling our promise to successfully support and serve our clients and community. Christie's Place maintain an underlying principle of hope and instill a sense of empowerment to all of our clients.
Approach
I explored new ways to visually communicate Christie's Place's mission of strengthening the health and resilience of women, children, and families impacted by HIV/AIDS. Inspired by the diverse needs of the community, I developed a visual identity that embodies Christie's Place's values of hope and empowerment.
Christie's Place embraced this direction as their new brand identity, and we delivered a suite of assets including a new color palette, typography system, style guide, and templates for their marketing materials and digital platforms.
Christie's Place Website
The website, christiesplace.org, serves as a platform for the organization to share information about their services, programs, and events, as well as to accept donations and volunteer applications. The website provides a clear and concise overview of their mission, services, and impact, along with easy-to-navigate menus that allow visitors to explore the different areas of the organization's work.
