About
As the lead designer at VOLT Studios, I designed the Flower Arranger website, an online platform that simplifies the flower arrangement process for funeral directors, florists, and families. The platform is designed to transform how families create personalized arrangements from home, while empowering industry professionals by streamlining workflows and offering a reliable, locally-focused service that gives them control over pricing.
01 Branding
The Flower Arranger logo symbolize the three key audiences it serves: families, florists, and funeral directors. In designing this brand, the focus was on harmonizing these different audiences through a shared experience of efficiency, convenience, and a personal touch. The brand draws inspiration from the deeply personal and emotional nature of funeral arrangements while striving for modernity and practicality. By creating a platform that helps ease the complexities of floral arrangements, the visual identity reflect trust, simplicity, and a local yet professional touch.
02 Website
The brand came to life with the creation of the Flower Arranger website, a dynamic platform tailored for families, florists, and funeral directors. After conducting user experience research and a detailed audit, we developed site maps and information architecture that informed the design process. The scale of the platform, combined with its sensitive nature, required a thoughtful balance between usability, personalization, and brand integrity.
03 Social
The brand’s social media strategy embraces versatility, allowing for a diverse range of expression across posts. Content can be photo-driven, focusing on the beauty and personalization of floral arrangements, while balancing informative and emotional messaging. Whether showcasing product details or celebrating community, the visual style adapts to be both heartfelt and informative, resonating with diverse audiences.
Social Media launch posts
Social Media launch posts
Social Media launch posts
Social Media launch posts
Social Media launch posts
